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St Matthews Farmers Market

"Eating is an agricultural act" Wendell Berry

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News

History of Farming in St. Matthews

July 10, 2020 by Penny Peavler

by Art Lander, Jr. of Holy Branch Farm, Founding Farm of the St. Matthews Market

It’s no surprise that the St. Matthews Farmers Market has been so tremendously successful since it opened in 2007. The campus of Beargrass Christian Church is strategically located on our community’s major thoroughfare. The layout of the tents creates a festive L-shaped market, with plenty of room for shoppers to circulate and socialize. Live music and the smell of coffee and breakfast food fills the air.

The market committee, market manager and volunteer staff do a great job at keeping everything running smoothly. A weekly e-newsletter sent to the market’s loyal customers details the local products that vendors will offer for sale every Saturday — fresh produce, meats, wine and cheese, and arts and crafts. As we gather for another season of fellowship and local food, let’s reflect on what might be another reason for our market’s success — the agricultural heritage of St. Matthews. These roots run deep and date back to the 18th century.

The area around the Falls of the Ohio River, what would become Jefferson County, must have been a paradise — local waterways rich in fish and mussels, fertile soils, wetlands filled with waterfowl in the fall, and the forest uplands supported eastern elk, wild turkeys, and white-tailed deer. These were prime hunting grounds, battled over for centuries by the Shawnee and Iroquois. Col. James John Floyd, of Virginia, the county’s first landowner and early settler, had his pick of the most geographically desirable land. In November, 1779, he built a cabin, and later a fort, on Beargrass Creek, five minutes south of our market site, on what is now Breckinridge Lane. His estate was a 1,000 acre tract at the heart of St. Matthews.

Other veterans who were awarded parcels of land for their service in the French and Indian War, and later, the American Revolution, built plantations in the region during the early 19th century. The major crops were tobacco, hemp and livestock. Later, farmers diversified their crops, and a local food economy was established.

Our community developed because the surrounding farmland was fertile, and well watered by springs. Strategically located on a pioneer road (Shelbyville Road) that connected the Falls of the Ohio with the seat of state government and the Bluegrass Region, the town was known as Gilman’s Point in the 1840s. Re-named St. Matthews in 1851, initial development was around the intersection of Westport Road, but other important  roads converged here, too. At the turn of the 20th century, the center of St. Matthews was an open space with a scale where produce and other agricultural products were weighed.

As the population grew, farmers began to concentrate on raising potatoes and onions as cash crops. An influx of Irish brought more demand for these staples. In 1909, the St. Matthews Ice and Cold Storage opened. The facility made and sold ice, and offered local farmers a place to store and refrigerate produce, fruits, meats and other perishables, prior to their sale. In 1910, a cooperative was formed to market, and negotiate the sale price of local produce, primarily potatoes. The St. Matthews Produce Exchange, which operated into the 1940s, was adjacent to the “ice house.”

An inter urban spur line connected Louisville to these new facilities, which made St. Matthews the marketplace for the region’s agricultural products. Crops came in from surrounding communities and the railroad shipped them to Louisville and distant cities. So many potatoes were grown here that St. Matthews became a major center in the country for this crop. By 1920, more than 13 million pounds were sold.

A 1925 article in the Christian Science Monitor pointed out that Jefferson County “was noted as the leader in second-crop  potatoes. Its climate and soil permitted two crops of tubers on the same land in the same year.” At that time the St. Matthews Produce Exchange had 400 members and shipped 1,200 train car loads of potatoes and onions annually. The area began changing in the mid-20th century. Gradually the farms were subdivided and developed with residential housing, and shopping developments.

But our community’s agricultural heritage continues anew each Saturday that the St. Matthews Farmers Market is open, when farmers from the surrounding region come here to sell their crops. Our forebearers would be proud.

St. Matthews The Crossroads of Beargrass, by Samuel W. Thomas, published in 1999 by the St. Matthews Historical Society, is the main source of information for Art’s article and is the source of this historic photograph of the St. Matthews market.

Filed Under: News, Uncategorized Tagged With: farming, kentuckyproud, kyproud, kyproudfarmersmarkets, smfarmersmarket, stmatthews

In Praise of Open Air Markets

June 18, 2020 by Penny Peavler

by Art Lander Jr. of Holy Branch Farm

When you visit the St. Matthews Farmers Market you take part in what humans have been doing for thousands of years around the world — gathering at a pre-determined place, on a pre-determined day and time, to buy and sell the provisions of daily life.

Open-air, public markets have existed for as long as humans have engaged in trade.        

Through history open-air markets have typically been held in a city’s market district, green space in the city’s center, church yard or open field at the edge of town.

Farmers from the surrounding countryside would bring their goods to town to sell on a daily or weekly basis, during festivals or other special holiday events. Artisans, living and working near market sites, produced metal and leather goods, jewelry, clothing and woodenware for both necessity and luxury.

Even in ancient times, vendors paid a fee to sell on market days.

Today, consumers looking for high-quality, locally-produced fruits and vegetables, beef, lamb, pork, breads, cheese, prepared foods, wine, craft beer, cut flowers and one-of-a-kind arts and crafts are drawn to the modern version of the age-old open-air market — the farmers market. Customers have the convenience of finding just what they want in one place.

When you buy local there’s a person-to-person connection and a sense of community. You can put a face on your food, and can ask questions about how it was grown or raised. Talk with the artisan and get details of how that one-of-a-kind item was made so when you give it as a holiday, birthday, or wedding gift, there’s a story that goes along with the future heirloom.

According to the Kentucky Department of Agriculture (KDA), there are 160 farmers markets across the Commonwealth, in 112 counties, with about 2,700 vendors.

“We estimate $13 million annually in sales at Kentucky’s farmers markets,” said Sharon Spencer, of KDA’s Office of Direct Farm Marketing. “We’ve had farmers markets in Kentucky for at least 30 years. Demand is continuing to grow for local food and farm-based products.”

In many countries shopping at a local open-air market is a standard feature of daily life. Here’s some background on the history of open-air markets and market houses from around the world:

Open-air markets were known to have existed in the Middle East almost 2,000 years before the birth of Christ, in ancient Babylonia, Assyria, and Egypt.

In ancient Rome, markets were held on or near the Forum, an open space in the city’s center.

Pompeii, a Roman city of 12,000, near modern-day Naples, Italy, devastated by the eruption of Mount Vesuvius in 79 AD, had multiple markets.

Archaeological evidence suggests that the markets encircled the Forum, but the livestock market was situated on the city’s perimeter. Historians believe there was a produce market, cereal market, and meat and fish market. A calendar of market days, written on the side of a building is clear evidence of the market’s importance to community life and trade.
                *
In Medieval Europe, markets developed close to monasteries, castles or royal residences.

Aristocratic households created considerable demand for goods and services, and attracting sellers stimulated the growth of towns.

In England alone, it’s believed that some 2,000 markets were established between 1200 and 1349. Beginning in the 12th century informal markets gave way to a system of formal, chartered markets where the regulation of market place practices gave consumers confidence in the quality of market goods and the fairness of prices.

Monarchs awarded a charter to local Lords to create markets and fairs for a town or village.The charter protected the town’s trading privileges in return for an annual fee. Once a chartered market was granted for specific market days, a nearby rival market could not open on the same days.

The Grand Bazaar, in Istanbul, Turkey, is often cited as the world’s oldest continuously-operating, market building. Its construction began in 1455, and today it houses about 3,600 retail shops.
                *
In China there have been street and wet markets for centuries. A wet market refers to a place where fruit, vegetables, fish, seafood and meat products are sold.

In modern times, many open-air markets in China are wholesale and retail, serving as both as a distribution center and retail shopping venue. To assist in the distribution of food, more than 9,000 wholesale produce markets operate in China.

One of the largest retail markets in China is the Beijing Zoo Market, a collection of 12 different markets, comprising some 20,000 tenant stall-holders, 30,000 employees and more than 100,000 customers daily.

In many large cities in China, fresh produce markets are gradually moving to online sales with door-to-door deliveries.

Throughout Asia there are night markets, floating markets and large indoor/outdoor markets.

Bangkok, Thailand boasts the world’s largest weekend market in Chatuchak. It is also famous for its floating market in the Taling Chan District, where vendors not only sell fresh produce from barges, but will also cook meals and snacks on board their vessels.

In India there are wholesale, retail and so-called terminal markets, each with specific sellers, buyers and products.

Terminal markets sell directly to the end-user, whether it be the consumer, food processor or shipping agent for export of agricultural products to foreign countries, with an example being the Bombay Terminal Market.

At fairs held on religious days, vendors deal in livestock and agricultural produce. A Landa bazaar is a market with low prices for only secondhand, mostly imported, general goods.

In Australia, there are several historic outdoor and indoor markets, and many farmers markets.

The Queen Victoria Market, Melbourne’s central market, opened in 1878, but markets had been opening on the site before that.

In Sydney, the Rocks Market, focuses on crafts, jewelry and leather goods and operates at weekends. The Haymarket is one of the main produce markets and fresh-caught seafood is sold several days a week at the Sydney Fish Market.

Since the USDA’s Agricultural Marketing Service began tracking farmers markets in 1994, the number of markets in the United States has grown from 1,755 to 8,268 in 2014.

In 2013, the states with the most farmers markets included: California (759), New York (637), Illinois (336), Michigan (331) and Ohio (300). Total annual sales at U.S. farmers’ markets are estimated to exceed $1 billion. Perhaps the most well-known farmers market in the U.S. is New York City’s Union Square Greenmarket, which began with just a few farmers in 1976.

Today, in peak season, there are 140 regional producers selling at the Greenmarket, everything from just-picked fresh fruits and vegetables, heritage meats and award-winning farmstead cheeses, artisan breads, jams, pickles, to a profusion of cut flowers and plants, wine, ciders, and maple syrup. An estimated 60,000 persons shop there each market day.  In non-COVID-19 times, visitors can watch and taste cooking demonstrations by some of New York’s best chefs that prepare local foods.

The open-air market has a past that dates back to the earliest civilizations. Today, our modern version of this market has a promising future. Consumers want local food raised by sustainable agricultural methods and handmade, one-of-a-kind arts and crafts made by artisans in their community.     

Filed Under: News, Uncategorized

Highland Moor and Others Offer Delivery

May 19, 2020 by Penny Peavler

COVID-19 brings with it many challenges. At the Market, we are constrained by space. In order to keep everyone healthy through social distancing, booths are spread out. Many of our long-time vendors are not participating right now due to space constraints or other COVID-19 restrictions. We want to keep you up to date on the status of regular vendors and alternates you will not find currently at the market. We will update this list as information becomes available.

Highland Moor, a plant propagation and cut-stem nursery in Midway, Kentucky is offering delivery in Louisville. Visit http://highlandmoor.com/ to learn about their offerings and email info@highlandmoor.com to order. Kristine McNeil will be happy to assist you. They’ve been long-time vendors at the market and if you need bushes, and shrubs or cut stems, please reach out to them.

Bluegrass Bowls is the business of wood-turner, John Lander, whose parents, Art & Bonnie Lander, are original vendors at the market through their Holy Branch Farm in Bethlehem, KY. Visit https://www.bluegrassbowls.com/ for convenient ordering and shipping options.

Foxhollow Farm is offering CSA subscriptions and their farm store has open hours. Visit their website to learn about their offerings. https://foxhollow.com/

Gallrein Farms, Blueberries of Daviess County, and Gypsy Ridge Farm will be back when more produce is ready and in season. Watch our news for details.

Lexington Pasta will be back later in the season.

We don’t have any information on when foods prepared on site will again be permitted at the Market. Please stay tuned for more information.

Other craft vendors are permitted to operate and we are committed to providing space for returning vendors as soon as we are able.

Broadway Clay, and potter, Les Greeman, are sitting this market year out. If you’d like one of Les’ pieces, please call him at Broadway Clay in Frankfort or visit their online store. https://www.broadwayclay.com/

Filed Under: News

Kentucky Department of Agriculture Guidelines for Markets

May 16, 2020 by Penny Peavler

The Kentucky Department of Agriculture, and Commissioner Ryan Quarles, provided clear guidance for market managers operating during the COVID-19 epidemic. This includes on-site hand and surface sanitation, proper money transaction procedures, and discontinuing sampling and cooking demonstrations. For staff handling money and vouchers, sanitary gloves and hand sanitizer are required. We implemented a limited entry procedure to ensure we can maintain appropriate social distances.

Vendors and volunteers are asked to wear cloth face coverings as recommended by the CDC.

Our all-volunteer Market Committee made the decision to require customers to wear masks as well. This helps keep vendors, volunteers, and customers safe. We respect that not everyone wants to wear a mask, however, we require it.

The Market Committee created a convenient “no contact” drive-thru experience for those who don’t want to walk the market. This is a great option for those who prefer not to wear a mask.

Our goal is to keep everyone safe, and keep the market open for the farmers who depend on it. We appreciate all who have shopped the market these past two weeks and followed the rules we set to ensure we can operate safely.

Commissioner Quarles offered this advice in his training to market managers, “All of these practices are only useful if they are followed. This may be uncomfortable but please remember, we are trying to keep people safe, and keep the market open.”

Thank you for shopping the market! Our farmers appreciate your business.

Filed Under: News

Season Announcement

May 6, 2020 by Penny Peavler

Farmers Market Announcement – 2020Download

Download the link above to read a PDF of the 2020 COVID-Responsive Season Announcement.

Filed Under: News

What Does 1 Person Per Household Mean?

May 6, 2020 by Penny Peavler

Per Executive Order, shopping at the market 1 person per household means just that. 1 person per household at a time. No groups permitted. This season farmers markets are transitioning from community gathering spaces to in and out markets. We welcome you to shop but even 2 person groups are not permitted.

Gov. Andy Beshear issued an executive order on April 8 to help slow the spread of the novel coronavirus in the state. Beshear said as essential businesses remain open, such as grocery and drug stores, only one person per household should be visiting them at at time. For example, that would mean spouses should not be shopping together. On how this will be enforced, Beshear asked the businesses to use good judgement.

This is not a family event due to COVID-19 and we discourage you from bringing children to the market at this time. There are some exceptions. If an adult needs to go shopping but there is someone dependent on them, such as a young child or someone with disabilities, that can’t rely on someone else, they may accompany.

We hope to return to regular operations soon.

Read a news story about what it means here. https://www.wlky.com/article/executive-order-1-household-member-at-a-time-allowed-inside-ky-businesses/32086452

THANK YOU.

Filed Under: News

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